In a world where wellness is often reduced to appearance, trends, and quick results, Alice Veglio stands for something far more powerful. As an entrepreneur, athlete, author, and coach, she represents a new generation of women leaders who are redefining fitness not as an aesthetic pursuit, but as a foundation for resilience, health, confidence, and transformation.
Veglio is the founder and CEO of one of the fastest-growing female wellness platforms, a global digital ecosystem that has empowered more than 60,000 women worldwide through fitness, nutrition, mindset, and personal development. Built with vision, discipline, and purpose, her company has become a multi-million platform dedicated to helping women create lasting change in their lives, not just physically, but mentally and emotionally as well.
Launched in the United Arab Emirates in 2018, her business quickly grew into one of the most influential women’s wellness communities across Italy and Europe. Supported by a multidisciplinary team of over 20 professionals, including trainers, coaches, and medical experts, the platform combines scientifically grounded training, nutrition education, and personal growth tools to help women unlock their full potential.
But for Alice Veglio, the mission has always gone deeper than fitness itself.
At the heart of her philosophy is the belief that movement can transform lives. Through sport, self-discipline, and self-awareness, individuals can rebuild their relationship with themselves, overcome limits, and challenge the physical and mental barriers that modern life often imposes. In her world, wellness is not about perfection. It is about power, healing, and evolution.
Before becoming a recognized name in wellness entrepreneurship, Veglio worked in the government sector in Dubai after earning a degree in Economics. It was during that chapter of her life that she began envisioning a project that could contribute not only to the international health and fitness space, but also to the fast-evolving entrepreneurial energy of the UAE.
Her vision arrived at exactly the right moment.
In February 2020, just before the pandemic changed the rhythm of the world, Forbes Italia recognized Alice Veglio as “The New Face of Online Fitness.” As global lockdowns followed, her platform became a source of structure, support, and motivation for thousands of women navigating uncertainty. Through live training sessions, educational content, and a powerful digital community, Veglio and her team built one of the most resilient wellness movements of the pandemic era.
Her success, however, is rooted in more than timing or business instinct. It is grounded in expertise, credibility, and lived experience.
Alice Veglio holds a degree in Economics and is certified in holistic health sciences, sports nutrition, advanced personal training, and life coaching. Her multidisciplinary background reflects the depth of her approach, combining strategy, science, mindset, and human transformation into a model that speaks to the realities of modern women’s lives.
Yet perhaps the most inspiring part of her story is the adversity she overcame long before building her global platform.
At just 13 years old, Veglio was diagnosed with a severe spinal condition that threatened to define the limits of her physical future. Years later, she faced further cardiac health challenges that tested her strength again. For many, such diagnoses might have become a reason to step back from ambition. For Veglio, they became the reason to rise.
Rather than allowing those obstacles to define her, she transformed them into the foundation of her philosophy: that the human being is far more powerful than the limits imposed by fear, pain, or circumstance.
Today, she lives that message fully.
Beyond her entrepreneurial leadership, Alice Veglio is also a committed athlete and marathon runner, competing in races across the UAE and internationally. Often finishing on the podium, she continues to push herself toward new goals, including her next major personal milestone: completing her first ultra-marathon. Within the Emirates’ running community, she is admired not only for performance, but for the spirit and purpose she carries into every race.
As she beautifully says, “We are much more than a finishing time. We are the story that brought us to the starting line.”
That belief captures the essence of who she is. Alice Veglio does not simply coach women to change their bodies. She inspires them to reclaim their story, rebuild their strength, and redefine what is possible.
Her influence extends even further. She is also the author of two bestselling books on personal growth, a speaker invited to international events focused on entrepreneurship and self-development, and a highly sought-after coach for VIP clients across the UAE and Europe. In 2023, she was crowned Miss Multiverse, a title that recognizes women not only for beauty, but for leadership, intelligence, impact, and resilience.
Through business, athletics, education, and personal example, Alice Veglio continues to build more than a successful brand. She is building a movement. One that sees health as power, discipline as freedom, and personal growth as the true definition of success.
In a time when the world is searching for deeper meaning in wellness, Alice Veglio stands at the forefront of that evolution, proving that fitness can be more than a goal. It can be a gateway to strength, purpose, and empowerment on a global scale.
Adam Schull is a multifaceted individual who wears many hats, including that of an esteemed author and the Editor at Dubai Magazine. With a keen eye for detail and a passion for the finer things in life, Adam has established himself as a prominent figure in the world of luxury lifestyle and editorial excellence.
